There
are several steps to ensure that your blog
lands on the first page of a search
engine results. In this post I’ll be explaining some simple rules which you
should consider while you are designing and adding content to your blog if you really want to get the best
results:
Rule #1: Learn
to speak the language that search engine understands (Proper HTML & CSS)
When
you create your blog, make sure that your template complies with W3C Standards.
Use proper CSS and XHTML for page to
make the pages light and easier to download, remember that no one wants to wait
for your site when they can browse the competitive sites at a much faster. If
at all possible, try to make your website accessible through mobiles and
tablets, as a lot of people now surf internet through their hand held devices. The ability to access your site through
mobile phone is vital for those who search while out on the go; these are the
new potential customers that you want to grab.
Rule#2: ‘What’s there in the name’ is not true for WWW!!!
If
possible, try to put the keywords in your domain
name and URL; for instance: http://cheap-tablet.com/buy.html. Don’t make it very immense or complex and make
sure that it is related to your business. Keyword rich domain names and URLs
are great for search engine optimization
and tend to rank better. Try to go for
top level names like youname.com rather than free sub domains like
myname.mastername.com
Rule #3: Obviously Content is King
Your
blog should have proper content to be indexed by search engine bot. Try to add
a sufficient amount of text to your article
and not just images or videos.
While using images and videos on your website, name them using “keywords” to help the search engines are able to read them as well.
Rule #4: Describe your page in titles and headings
precisely
Make
the titles and headings of your blog articles appealing while using keywords. The keyword should be used in
the first main header, which should also provide a description about the blog
or post. Your blog post title should be associated entirely to the content of the
post; otherwise you will attract the wrong visitors to your blog.
Rule #5: Design websites for humans
Do
not keyword-stuff your website. Make
sure that the keywords look ordinary in the text and do not just stuff them in where
they make no sense to people. Remember that articles are written for humans not
search engines. Keep this in mind and add relevant tags and labels to your blog
that can help your visitors to navigate to related post as this is their true
purpose.
Rule #6: Don’t forget the map to help the bots
If
you want the search engine spiders to index your blog, always have a sitemap
present. If possible provide a link to the sitemap in footer. Use online tools
to submit the sitemap to major
search engines.
Rule #7: Make high-quality acquaintances in
blogosphere
Get
quality back links to your blog. A “backlink”
means putting a link to your website on other relevant websites. Always try to
get superior and related relevant back-links from authority websites &
blogs using comments, guest posts etc. back to your blog for the most dominant
impact.
I hope that these tips
will help you to boost traffic to your blog. Remember that these are just basic tips for
beginners, as you move towards becoming a professional blogger make sure to learn more about: on page seo, off page seo, keywords research, and web analytics. In
beginning these might appear to be alien terms to you but as you know Google is
the best guide. All the best and happy blogging!!!
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